![]() 23, including family-friendly activities and giveaways of toys from brands like Barbie and LEGO. To celebrate the openings, all Macy's locations will host nine days of in-store events from Oct. There will also be a space dedicated to toy demonstrations. Toy sales through March 2020 were flat for more than a year, CNBC reported, but picked up each month during the first year of the pandemic, particularly in May and October of 2020.Įach Toys "R" Us location will include "Geoffrey on a Bench," a life-size photo opportunity for families. Still, toy sales surged by 16% during 2020, as the COVID-19 pandemic sent children home for long periods of time, according to the NDP Group, a market-research company. □ ATTENTION □ Toys“R”Us is coming back to a store near you! Check it all out here: #ToysRUsAtMacys #ToysRUs #ToysRUsIsBack /GgftoAbkRh- Toys"R"Us July 18, 2022 This is the first major expansion of the Toys "R" Us brand since the 70-year-old company filed for Chapter 11 bankruptcy in 2017, and closed more than 700 stores across the United States by the end of 2018.įounded in 1948, Toys "R" Us was America's primary toy seller for decades before the advent and popularization of online shopping, which majorly impacted sales at the company's brick-and-mortar stores. The customer response to our partnership with Toys 'R' Us has been incredible and our toy business has seen tremendous growth." ![]() "We hope Toys 'R' Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. "Macy's cannot wait to bring the Toys 'R' Us experience to life in our stores," said Nata Dvir, Macy's chief merchandising officer. You can find the closest Macy's store near you by checking online. Others include Cherry Hill, the King of Prussia Mall, and a location at Roosevelt Mall in Northeast Philadelphia. There are more than 12 Macy's locations in the Greater Philadelphia region, including the Center City store, located in the former Wanamaker Building. During the holiday shopping season, the shops may expand in size in order to accommodate a wide assortment of products. The in-store shops will range in size from 1,000 square feet at traditional Macy's stores, to up to 10,000 square feet in Macy's 11 flagship locations. The sections will also provide photo opportunities with Geoffrey the Giraffe, the official Toys "R" Us mascot. ![]()
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